Production log 4

What have you learnt about your target audience?

This week I have learnt personally so much about my target audience and what I am aiming to do to please them. Our opening sequence that Zahra and myself are creating is aimed towards teenagers and us being teenagers our self we have views on what we dislike and like on British social realism film but together we are only two people and from the same gender and interests our likes and dislikes together remain the same. So we decided to do a focus group aiming towards different genders and races and question them on all things to do with British Social Realism. We choose to do a focus group rather than a vox pop because then you can go into detail with your group and really find out information which is needed and you are not limited to a certain time. We made a small booklet for are audience to look at whilst we played them videos on the projector. The booklet included the name of trailers we showed them in order and along the side showed the themes that are shown in each of them, we did this to help give them a guide because British Social Realism films are not something they are use to seeing and they may find it harder to pick out things which they liked in it so we put that there as a guideline for them. 
Below is what we showed them during the focus group, each member had their own copy,


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What have you learnt about the institutions involved in the production of social realist films?

What I have learnt about the institutions involved are that when it comes to production a large percent of the companies are independent, this is because what they produce only appeals to a niche target audience so they are in need of less money where as Hollywood who are not independent spend millions on nearly every major film they make. The production would normally include more realistic, life like situations so there would really be no need for CGI or special stunts to be needed withing this category of film. Although the lack of money given by the institution to produce the film can sometimes be shown and make the film not look good enough to even show. 

How will this inform your production?

This will inform my production by firstly sticking to what I know my audience likes and not straying away from it creating something completely different. Knowing what they now like and dislike I would keep those ideas in my head when creating my own opening sequence so we wouldn't have to change anything later on.