How does the system work?
The system works by you being able to pay for a film you want to watch, then once you have paid for the film you have a 30 day rental period and once you have clicked play you have 48 hours to watch it.
How much emphasis is given to Film 4 Productions?
Emphasis you could say is kept to a minimum on the Film4oD website because what they target to do it sell mainly mainstream films, because this is where they know they can make definite money where are the independent films, that film 4 make are less common and popular so it wont really attract a lot, and the less they attract means the less they make on selling films.
How can film 4 afford to run the 30 for 30 season?
This where you can rent films for 30p. They can afford to do this because it will not cost any money to Film4oD because they are the exhibitor they have no part take in this.
How does this model fit with the Film4's target audience?
This is good for there audience because it helps to get their films out there, and because they have their own website it make everything easier for the user because they can find all they really need on one website.
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