Focus Group
Click on the links below to see the three parts of our focus group we did in order.
PART ONE:
http://www.youtube.com/watch?feature=player_embedded&v=11Yoj5mZ30k
PART TWO:
http://www.youtube.com/watch?feature=player_embedded&v=4pk2aMvR35w
PART THREE:
http://www.youtube.com/watch?feature=player_embedded&v=giPeIdMeL4M
For the audience research section of our work we chose to do a focus group where we could valuable information on what audience members like/dislike about BSR films. A focus group is where you get a sample of people, different genders and races. And are all brought together to discuss a certain topic for feedback, ideas and their general opinion.
Zahra my partner and myself decided to do a focus group people you are given more opportunity to get better answers, by asking a range of open and closed questions. Also when having a focus group you are able to show content whether it be film clips or trailers or either pictures or just sound. It is more useful because then you are giving your group more to work with.
The results
What we did was we firstly introduced what BSR was because we were pretty sure that they wouldn't know what it meant. Then showed them 8 trailers showing specific parts which Zahra and myself liked and though was useful to us, and asked what they liked and disliked about it etc.
What we first asked them was if they knew what British Social Realism was and none of our focus group knew so we explained it to them as "British social realism is a genre of film that focuses on topical issues alive in modern society which is represented by different ideologies. Themes such as money, drugs, prostitution and sex are quite usual in modern contemporary social realism films as well as class, religion and political views. These themes are very popular today but not all were involved in the early social realism films."
The first trailer that was shown was the Fish Tanks trailer. After watching bits from it we asked what caught their attention when watching it and there response's where firstly that they liked the fact that it related to real life issues and the themes that which were presented to them, such as the drugs and gangs and how older men take advantage of younger females. And some were some what relatable to the fact they they know it happens and that it is not something that is made up, which would follow more of an Hollywood convention. What they did not like was how the music tempo did not correspond with the actual movement on screen which dull's down the vibe for the audience not making it as exciting as it should be.
The second Trailer that was shown was Kidulthood and we asked what they liked and disliked and there response was that they like the humorous side to it, showing that all of the group liked comedy. But they also thought that it was easy to relate to from the language to the area. But thought that some parts of it where over exaggerated and not as realistic.
The third trailer that was shown was Submarine and we asked what they liked and disliked and there response was that they liked that it had an unusual love story feel to it, and they picked up on a few of the themes but what they disliked was the fact that it was very slow paced. And especially the males in our group prefer something which is more fast paced/ up beat or exciting.
The fourth trailer that we shown was London to Brighton and we asked what they liked and disliked and there response was that they didn't really like this trailer as much compared to the others. They thought everything was shown to them in a harsh light yet they thought that it is realistic because they know that it does exist out there.
The fifth trailer that was shown was An Education and we asked what they liked and disliked and there response was that the females in the group liked it because they thought it was something that they can relate to and it caught there attention but the males in the group where quite the opposite and thought it was too slow for them.
The sixth trailer that was shown was This Is England and we asked they liked and disliked and there response was that they were interested in the history part that was shown and we found that it caught there attention.
The seventh trailer that was shown was Nowhere Boy and we asked what they liked and disliked and there response was that they really liked the comedy side to it, that was something which the whole group enjoyed. Also because it was based on the life of a very famous celebrity. It caught there attention but not enough to and pay money to watch it.
The eighth trailer that was shown was Attack the block and we asked what they liked and disliked and there response was that they found it funny and you can tell from there reactions and they could relate to a few things in the trailer but then they also found it unrealistic by the situations that they were put it.
The last trailer we showed was Four Lions and we asked what they liked and disliked for that is well. There response was that they found it funny again, so the comedy side of it has attracted them but they also said it could be found offensive and its something which people are not use to seeing.
After evaluating each trailer we then asked which one they all preferred and why and the whole groups response was attach the block. This was mainly because of the humor in it and how it was relatable to them from the language used etc. After that we explained out idea and then asked for feedback and their thoughts and got some very useful suggestions.
Qualitative Data Analysis
Zahra and myself's idea for our opening sequence is a man who is a lawyer/ business man who is very successful and he fights for women's right and for them not to get abused but then the pressures of work build up on him leading him to beat his own wife when he comes home.
Over time we have developed idea, exploring different points within our idea and we have taken everything into consideration. From the people we use to play to the storyline. Our idea has been altered many time but we have chosen this idea for our final idea. Research has devolped my ideas by firstly our focus group telling us what they like, common themes that come up, what we personally liked from watching and discussion between me and Zahra over films that we like,